Smirnoff Equalising Music

We worked with Smirnoff since the start of their global Equalising Music pledge and developed campaigns, created content and ran events with the Gash Collective, Honey Dijon, Red Light Radio and Annie Mac.

Creative Direction

For the initial campaign launch in Ireland, we created Smirnoff’s Move the Needle, a short documentary about leading Irish DJs and electronic musicians, a series of workshops with the Gash Collective and a sell-out showcase event in Yamamori Tengu.


For the second leg, we curated an intimate weekend masterclass for Ireland’s emerging DJs and producers hosted by some of the biggest names in electronic music, including Eclair Fifi, Umfang, Saoirse and more. 

We ran Smirnoff’s brand ambassador Honey Dijon’s showcase event in the Button Factory and hosted an invite only interview for media and guests.


Over two years of the campaign, we’ve produced digital films and assets and editorially directed media partnerships with the Irish Times.


As the Culture & Entertainment (PR and events) agency for Smirnoff, we’ve ensured that the campaign has been covered and the conversation has sustained and kept fresh all of Ireland’s leading outlets.