Samhain Festival had a three-year hiatus, so by 2017 it was time for a new identity and a slick video campaign.

Creative Direction

We delved into old-school Japanese horror movies for inspiration and weaved in the industrial feel of the festival’s location in an airport hangar to create a suitably Halloween-y look and feel for the event’s branding.


We produced a bank of social media assets and worked with director Cian McKenna to create a promo film. The event sold-out within days of being announced.