Hennessy Sound Lounge

We created one of the most successful activations for Hennessy in Ireland to date and helped grow their presence in the music industry with a unique listening room experience hosted by David Kitt, Ships, Vivienne Dick, BP Fallon and more.

Creative Direction

We created an intimate, experiential event to place Hennessy firmly in the world of music and modern craft and bring the brand to a new demographic.


Across eight nights, groups of 12 guests were treated to a two-hour Hennessy tasting and listening experience in the lounge with a different leading record collector.


We created a unique identity for the event and space, a promo film and social assets and collaborated with Toby Hatchett of Hatchett Furniture & Sound to install an incredible sound system.


Working with closely with Hennessy’s PR agency Conway Communications, the activation had a hugely impactful campaign with 41 hits and a reach of 42 million across print, digital and broadcast.